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Logos
The SkinnyFATS® logo is the primary element of the restaurants visual identity system.
This mark should be displayed prolifically and appropriately. SkinnyFATS® should always be clearly demonstrated in all marketing, advertising, and communications to external audiences.
Guidelines for Usage
Our logo is made up of the name SkinnyFATS® paired with our live healthy, live happy slogan combined into a graphic. There is no shape or symbol paired with it. It has been specifically created and adopted as a singular visual element that stands alone in its purpose and integrity, very much like the restaurant it represents. It cannot be adequately recreated by simply typing the letters. This singular element embodies our larger unified brand, our organizational structure, and our aspirations to become a true Top Tier provider in the service industry.
The SkinnyFATS® logo must be no smaller than 1” wide for print or 72 pixels on screen.
Clear space is based upon the secondary ‘smiley’ logo. Horizontal space required is the full width of the ‘smiley’ on either side. Vertical space required is half the height of the ‘smiley’ above and below.
The SkinnyFATS® logo is trademarked and may not be modified in any way, including changing its color beyond black, or white, its typeface, proportions (stretching, compressing) or embellishing (including shadows, outlines, new elements).
E-Mail Signatures
With Background
Without Background
Additional Formats
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Secondary Logos
SkinnyFATS® seeks to visually brand our promotional efforts, while staying aligned with SkinnyFATS® branding.
Additional Formats
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Colors
Part of the SkinnyFATS® brand is our colors. The Smiley red, black and yellow are displayed prominently on our marketing materials, in our restaurants, and within our events. We are not just SkinnyFATS®, we are the style behind the smile.
Faced Yellow®
Pantone
395 C
HEX
F1EE02
CMYK
C:10 M:0 Y:97 K:0
RGB
R:241 G:238 B:2
Tosser Red®
Pantone
7627 C
HEX
E55149
CMYK
C:5 M:84 Y:73 K:1
RGB
R:229 G:81 B:73
Black Eye Joe®
Pantone
6 C
HEX
000000
CMYK
C:75 M:68 Y:67 K:90
RGB
R:0 G:0 B:0